You’re a winner!
While there was a big part of me hoping fifty gazillion people raised their hand for fearless consulting in the giveaway I posted last week…there was a part of me, a big part of me, that wanted to help everyone that entered to win. Since fifty gazillion people didn’t enter, that’s what I intend to ...
It’s your party, change if you want to ‘cuz I’m giving away fearless consulting
Last night I sent a love letter out to my subscribers telling them that I just changed my dress. And by dress, I meant website. I explained to them why I made the change, openly and honestly: because the last website just didn’t feel right. The truth is, no one, not one single soul, knows ...
What’s your lollipop?
When I use the drive-thru at my local bank and the kids are in the car, they each receive a lollipop. Mind you, my kids are almost teenagers. When I use the drive-thru and the dog is in the car, he gets a bone. He gets a bone at the coffee shop window, too. Lucky ...
Measuring the cost of a zero marketing strategy
At first, the concept of a zero-based marketing strategy sounds splendid: utilize the power of customer service, word-of-mouth, social media and self-generated public relations to make the most of your small-to-nonexistent-marketing-budget. It’s not until you find yourself knee-deep in implementation that you begin to realize this strategy, while seemingly sexy, comes with a very high ...
5 things potty training can teach you about launching a brand
If you’ve every tried to wrangle a toddler to a toilet, then you have an inkling of the energy it takes to launch a brand. Seriously. You do. From the planning and the patience to the strategy and the timing, both processes are humbling and honorable, wretched and rewarding. Potty training guarantees a good outcome, ...
