What’s your lollipop?
When I use the drive-thru at my local bank and the kids are in the car, they each receive a lollipop. Mind you, my kids are almost teenagers. When I use the drive-thru and the dog is in the car, he gets a bone. He gets a bone at the coffee shop window, too. Lucky ...
Measuring the cost of a zero marketing strategy
At first, the concept of a zero-based marketing strategy sounds splendid: utilize the power of customer service, word-of-mouth, social media and self-generated public relations to make the most of your small-to-nonexistent-marketing-budget. It’s not until you find yourself knee-deep in implementation that you begin to realize this strategy, while seemingly sexy, comes with a very high ...
5 things potty training can teach you about launching a brand
If you’ve every tried to wrangle a toddler to a toilet, then you have an inkling of the energy it takes to launch a brand. Seriously. You do. From the planning and the patience to the strategy and the timing, both processes are humbling and honorable, wretched and rewarding. Potty training guarantees a good outcome, ...
Three simple ways to connect on a higher social level
The trouble with engagement? People are complex. It really is that simple. There’s no way around it. Followers arrive at your table with a past and a future, a mixed bag of emotions, triggers, tumbleweeds of distraction, motivations, misinterpretations, desires, wants and needs. N-E-E-D-S. The secret to engagement is knowing their needs and understanding how ...
