“I rarely use the word ‘brilliant,’ but in the case of Tracey it is the first word that comes into my mind. She epitomizes the finest balance of art and technical clarity, personality and insight, and above all -inspiration that is relevant and genuine. She has demonstrated mastery across the broadest range of communication touch-points. I would even go so far as to say that she can take any medium and give it life through her writing. She is so sharp and quick, and would often be described by fellow creatives and clients as ‘a writer that just gets it.’ There are so many categorizations within writing, however Tracey’s accomplishments reinforce the notion that only great writers can transcend boundaries of medium and categorization.”
Anneliza Humlen, President/Co-Founder, Emotional Branding Alliance
“Hire ink! You can thank me later. Tracey is a marketing genius. I know that I’m getting big-firm marketing talent from an individual that does it her own unique way with the right priorities. I always feel like an important client. I highly recommend her to other companies looking for marketing support. Tracey is the shiznit!”
Brendan McGuire, Owner, Waypoint Consulting
“Tracey Selingo is the best ‘listener’ with whom I have ever worked. It always shows in the work she delivers.”
Carolyn McLaughlin-Smith, Sales Consultant, Creative Benefits, Inc.
“When I first created Arts YOUniverse in 2005, I was very aware that the logo image to be created was a difficult one. My theme was “All of the Arts Under One Roof”. I called in Tracey Selingo – or did she call me? I remember our initial meeting in the grand dining room of the Mary Stegmaier Mansion (Arts YOUniverse’s first home). Her warm and professional presentation inspired my confidence, and she asked lots of questions and discussed the nature of the beast called Arts YOU.
Unfortunately at the time, I had no funds to take her ideas further than the discussion stage, and knew in my heart that the business was still evolving and developing its own personality. So I chose to wait, all the while knowing whom I would call when ready.
Fast forward 6 years. Arts YOU is now an established and valued part of the community, having served people of all ages, ethnicities, talents and neighborhoods. And if people can’t come here, we go there. Arts YOUniverse has grown its own arms and legs it seems, and is quite the traveler. As the business has “grown up” I recognized the crucial need for a professional image. So I called Tracey back. This time we did not need to spend hours in discussion. She had watched us grow up. I put my faith in her talent. She created several different “logo looks” and I chose rather quickly the direction I wanted to go in. Just a few tweaks (not weeks) later, I was the proud owner of this fabulous logo which explains it all. I think a first time viewer is intrigued by the upstretched arms of the YOU, and feels safe with the roof overhead. The look is clean, honest, uncrowded, vibrant, strong, appealing and confident. Just what Arts YOUniverse is meant to be.
Thank you for waiting, Tracey.”
Kathleen Godwin, Owner, Arts Youniverse
“I couldn’t be happier or more excited to work with anyone with such fresh ideas and creative thoughts as Tracey!! She made marketing and branding my business, in these difficult times, not only fun, but refreshing and intriguing!! It has truly been an exceptional experience!!”
Corinne Agolino, Owner, Pazzo Restaurant
“Tracey’s understanding of the different target audiences served by King’s was abundantly clear in the writing she delivered for the various audience pages of our re-designed website. Her ability to write copy that resonated with the target audience under very tight deadlines was commendable.”
Michelle Schmude, Director of Marketing, King’s College
“I have had the privilege of working with Tracey in two different capacities–as her AD teammate in a pharma advertising agency and as an independent freelancer working on projects with her for her own company. Tracey brings enthusiasm, creativity, and true professionalism to every project she works on. She is a joy to work with, and I can’t say enough about her writing talent (she’s a great designer, too!). Any company would be lucky to have Tracey as one of their team. and I look forward to the time when we might work together again.”
Megan Kile, Senior Art Director, Saatchi & Saatchi Healthcare
“Tracey is an intelligent and creative writer. She is wonderful to work with and has always proven to be a great asset. She is doubly creative, in that she has a keen eye and ability for design as well. Tracey has always demonstrated excellent writing skills and has consistently produced high quality work. She is an excellent team player who understands both the client and team’s objective and strives to always meet or exceed the needs of the project.Tracey’s personal integrity, intelligence, and talent would make her a valuable resource or employee for any organization.”
Denis Branca, VP Group Art Supervisor, Collegeville Advertising Associates, a division of Saatchi & Saatchi Healthcare Resources Group
“Attention-grabbing headlines, hard-hitting copy, spot-on concepting, complete understanding of the target audience, are just a few phrases to describe what Tracey brings to every project. She knows how to make the communication relate to the audience so that every piece works doubly hard for the brand. There is nothing frivolous about the copy she writes. In every medium Tracey can deliver copy that is designed to prompt the audience into action.
I had the pleasure of working with Tracey when I was just starting in the industry and she taught me many of the tenets of good copywriting. Hard-work, self-editing, double-checking your sources, but most important–making sure that you’re delivering a promise. Tracey is able to take what you know about your product and turn it into copy that will pique the audience’s interest and make them relate to your brand. What more could you ask from a promotional piece than that?
Brian Wheeler, Copy Writer-Group Copy Supervisor, CAA/CIP, A Saatchi Company
